One of Winter Park’s newest downtown stores is a modern take on a classic concept — a reinterpretation of an old favorite.
New General combines a general store offering a broad range of products with a café that serves coffee and small plates from their location at 155 E. New England Ave. in Winter Park.
The shelves of New General hold everything from honey and handbags to clothing and cactus plants.
Co-owner Tracy Liffey said the mission is to offer a wide variety of items — but only of the highest quality.
“It’s a modern twist on a general store,” Liffey said. “It’s broad in categories, but narrow in selection. We’re taking on the responsibility to kind of curate some more classic minimalist pieces from what we believe are some of the best brands. Quality is the most important aspect. … We’re trying to take that guess work out for the customers.”
Many of the brands carried by New General are local, as well. The store stocks bags, wallets and notebooks from Makr, based in Winter Park, and cactus plants from Florida Cactus, based in Apopka.
That local support shows itself in the New General café as well, which uses kombucha from Humble Bumble Kombucha in Orlando, coffee from Lineage Coffee Roasting in Orlando and chocolate for their mocha beverages from Peterbrooke Chocolatier just down the street on Park Avenue.
“We’re trying to stay seasonal, local and fresh,” co-owner Christine Mitchell said. “Everything here is made in-house, except for some for the items we…
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